ROI calculator

Put your own numbers in. See what a live demo is worth.

A simple model for the demo requests that never turn into a conversation. Nothing here is a Zodiem customer result. It is your inputs and plain arithmetic.

Your funnel

What it adds up to

Requests lost each month0
Recovered by a live demo0
Extra deals each month0
Extra pipeline per year$0 a month
Seller hours freed per year0
Worth in seller cost$0

Assumes the agent runs half of your booked first demos and saves half the seller time on each. Edit nothing, or change the inputs. This is a model, not a promise.

How the model works

Lost requests are inbound requests multiplied by the share that never reach a meeting. Recovered is the slice of those you believe a live conversation would catch, because the visitor gets an answer while they are still on the page. Extra deals apply your own meeting-to-deal close rate, and pipeline multiplies by deal value and by twelve months.

The seller-time line is separate. If the agent handles part of the first demos your team gives today, those hours return to deals that need a person. Treat the half-and-half split as an adjustable assumption, because we cannot know it for your product yet.

What to do with the answer

If the yearly figure is small at a pessimistic recovery rate, a live demo agent is probably not your first priority, and that is a useful thing to learn. If it is large even at 5%, the cheapest way to check is to put the agent on one page and measure. Read why demo forms lose leads and what the speed-to-lead research says.

Sources and caveats

Where the defaults come from.

Is this a prediction of my results?
No. It is arithmetic on the numbers you type in. Every output follows from your inputs and the assumptions listed under the calculator. Change an input and the answer changes.
Where does the 62% default come from?
RevenueHero reported a median qualified-to-booked rate of 62% across more than one million B2B SaaS form submissions. It is a vendor dataset from that company's own customers, so use your own booking rate if you know it.
What recovery rate should I use?
We do not know yet, and we will not guess for you. The default of 10% is a placeholder you should replace with a number you believe. Run the calculator at 5%, 10% and 20% to see how sensitive the answer is.
Does it include Zodiem's price?
No. Plans are on the pricing page. Subtract the plan you would pick from the yearly pipeline and time figures to see whether the maths works for you.

Check the model against a real call.

Talk to Aria now and see how a visitor would actually experience it.